Mastering Marketing Analytics : Insights for Data-Driven Success

Author: V. K. Singh

Navigate the future of marketing with Mastering Marketing Analytics - Insights for Data-Driven Success. This essential book empowers businesses to leverage the power of analytics to craft smarter strategies, optimize campaigns, and achieve unparalleled results in today’s data-driven world.

From foundational concepts to advanced techniques, this book covers:

Descriptive, Predictive, and Prescriptive Analytics to transform raw data into actionable insights.

Customer Segmentation and Targeting strategies to enhance engagement and ROI.

Marketing Attribution Models and their role in measuring campaign effectiveness.

Advanced Technologies like machine learning, NLP, and deep learning for cutting-edge personalization and sentiment analysis.

Data Ethics and Privacy to ensure compliance in a rapidly evolving regulatory landscape.

Packed with real-world case studies, practical tools, and actionable methodologies, Mastering Marketing Analytics equips professionals, marketers, and business leaders with the knowledge to stay ahead in a competitive marketplace. Whether you're starting out or advancing in your analytics journey, this book is your roadmap to data-driven marketing success.

1695.00

1695.00

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